Scdl solved papers 7

Symbiosis distance learning solved papers of marketing management 2nd semester of PGDBA program. This is 2nd online assignment with correct answer write in bold word.

Question 1 of 20 (Section :1)

Question type:Multiple choice single select

Positive Marks:2

This is a need recognition style when the consumer perceives a problem either because he is out of stock of a product or because the product has failed or not performed satisfactorily.

a) Actual state b) Perceived state c) Evoked state d) Desired state

Question 2 of 20 (Section :1)

Question type:True or false

Positive Marks:1

An industry’s competitive structure changes over time mainly due to micro environmental changes.

a) True b) False

Question 3 of 20 (Section :1)

Question type:Fill in the blanks

Positive Marks:1

Several ……….big and small, have vastly changed the product form. functionality and value of these products.

a) Innovations b) Inventions c) Improvements d) Imitations

Question 4 of 20 (Section :1)

Question type:Multiple choice multiple select

Positive Marks:2

The common basis for constructing a product positioning strategies are:

1) Benefits 2) Product features 3) Point of differentiation vis a vis competitor 4) Pioneers in class

Question 5 of 20 (Section :1)

Question type:Multiple choice maple select

Positive Marks:2

Characteristics of DSS are:

1) Interactivity 2) Flexibility 3) Discovery oriented 4) Rigidity

Question 6 of 20 (Section :1)

question type:Fill in the blanks

Positive Marks: 1

The concept of…….employs all communication tools to present a consistent and clear image to the consumer.

1) Unique selling proposition

2) Point of Differentiation

3) Sustainable competitive advantage

4) Integrated marketing communication

Question 7 of 20 (Section :1)

Question type:Fill in the blanks

Positive Marks:1

Depletion of …….is of serious concern to the automobile industry.

1) Ozone fuels 2) Oxygen fuels 3) Fossil fuels 4) Hydrogen fuels

Question 8 of 20 (Section:1)

Question type:True or false

Positive Marks:1

Outsourcing is the opposite of vertical integration.

1) False 2) True

Question 9 of 20 (Section:1)

Question type : fill in the blank

Positive Marks:1

The term…….is used to describe market segments as well as territories.

1) Region 2) Market 3) Strategic business unit 4) Area

Question 11 of 20 (Section :1)

Question type:True or false

PositiveMarks:1

Within market segments perfect homogeneity is not possible as no two people can be identical.

1) True

2) False

Question 12 of 20 (Section :1)

Question type Fill in the blanks

PositiveMarks:1

………are necessary for market leadership of the organisation.

1) Stars

2) Dogs

3) Problem children

4) Cash cows

Question 13 of 20 (Section :1)

Question type:True or false

PositiveMarks:1

Consumer purchases are largely a reflection and extension of the consumer’s own personality.

1) True 2) False

Question 14 of 20 (Section :1)

Question type:Multiple choice single select

PositiveMarks:2

Inventory control is commonly referred to as:

1) Marketing management

2) Audit

3) Logistics

4) Material management

Question 15 of 20 (Section :1)

Question type:True or false

PositiveMarks: 1

Marketer needs to think through five different levels of the product

1) True 2) false

Question 16 of 20 (Section :1)

Question type:Multiple choice single select

PositiveMarks: 2

It is an unpredictable. short lived change that has no social. economic or political significance.

1) Mega trends

2) Trends

3) Fad

4) Fashion

Question 17 of 20 (Section :1)

Question type:True or false

PositiveMarks:1

Level of market demand function should vary between market minimum and market potential.

1) True 2) False

Question 18 of 20 (Section :1)

Question type:Multiple choice multiple select

PositiveMarks:2

Companies can differentiate their market offerings along the following dimensions:

1) Image

2) Channel

3) Product

4) Price

Question 19 of 20 (Section :1)

Question type: Fll in the blanks

Positive marks : 1

Service ……. is a comparison between expectations and performance.

1) Recovery

2) Standards

3) Quality

4) Manuals

Question 20 of 20 (Section :1)

Question type:Multiple choice single select

Positive Marks:2

Its production may or may not be tied to a physical product.

1) Hospitality

2) Services

3) Hotel

4) Courier

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