Scdl solved papers 7

Production and marketing of goods and services are………………

1) Production and marketing of goods and services are the essence of economic life in any society.
2) Production and marketing of goods and services are the essence of social life in any society.
3) Production and marketing of people are the essence of economic life in any society.
4) Production and marketing of people are the essence of social life in any society.

Correct Answer is 1

Marketing includes

1) marketing certainly includes selling and pricing.
2) marketing certainly includes selling and advertising.
3) marketing certainly includes selling and marketing.
4) marketing certainly includes selling.

Correct answer is 2

Marketing activities focus on …………..

1) satisfaction
2) price
3) customer
4) target customers

correct answer is 3

marketing decision making can be divided into

1) 2
2) 3
3) 4
4) 5

Correct answer is 3

The most basic concept underlying marketing is that of human

1) Satisfaction
2) Need
3) Place
4) Home

Correct answer is 2

A ………… is anything that can be offered to a market to satisfy a need or want.

1) Product
2) Price
3) Marketing
4) Place

Correct answer is 1

Marketing occurs when people decide to satisfy needs and wants through ………….

1) Selling
2) Buying
3) Exchange
4) Customer

Correct answer is 3

Strategy formulation is the broadest ………….. marketing activity.

1) Longest term
2) Short term
3) Long term
4) Shortest term

Correct answer is 1

Marketing planning involves objectives and plans with a ………….. time horizon.

1) 1-2 years
2) 2-5 years
3) 3-5 years
4) 4-5 years

Correct answer is 2

Strategy formulation, marketing planning, and programming, allocating and budgeting all lead to marketing ………..

1) Implementation
2) Planning
3) Mix
4) Goal

Correct answer is 1

All marketing decisions should be based upon careful …………….

1) analysis and research
2) marketing and planning
3) planning and price
4) marketing and advertising

correct answer is 1

The ………… is characterized by increasing unit sales and accelerating customer interest.

1) Growth phase
2) Mature phase
3) Introduction phase
4) Deline phase

Correct answer is 1

Competition gets ugly in this phase.

1) Growth phase
2) Mature phase
3) Introduction phase
4) Deline phase

Correct answer is 4

growth in unit sales is leveling off and the remaining competitors are trying to find ways to differentiate their products.

1) Growth phase
2) Mature phase
3) Introduction phase
4) Deline phase

Correct answer is 2

pricing can be a quandary, especially if you enjoy a temporary monopoly.

1) Growth phase
2) Mature phase
3) Introduction phase
4) Deline phase

Correct answer is 3

 

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